Trade Spend & Promo ROI
Unify your promo data, uncover true ROI, and turn trade spend into a growth engine.
Executive summary
Trade promotions often consume millions each year, yet mesuring their true ROW remains a guessing game.
Where operational execution breaks down.
Promotion planning in spreadsheets.
Field teams run promotions; discounts logged manually or via ERP.
ERP records sales while finance logs spend; teams match data for ROI.
Insights shared with leadership for budget planning.
Connected execution capabilities for this use case.
Unified View - Consolidates promotional spend and sales data into one platform.
Profitability Insights - Provides SKU and channel level ROI visibility.
Automated ROI Tracking - Replaces manual reconciliation with real-time, shareable dashboards.
Smart Feedback Loop - Pushes validated ROI data back to ERP and GL systems for accurate reporting and planning.